Melanie- E-mail Marketing: November 2007 Archives
For those of you who don't know, we wrapped up Our Flirty Skirt Contest last week. To give you some background into the contest, when I started here in September 2006 my head was full of all sorts of grand aspirations. I wanted to create project ideas and patterns and - most of all - a contest using our brand new gallery. Laurie, the Fabric.com marketing queen, talked some sense into me, and we decided we'd wait until we had a little more time and planning before jumping into something so big.
Flash forward to this past Summer when we were all sitting around for our first blogger's meeting, and Nancy said, "I think we need to start having contests!" Now armed with a co-conspirator, we set off to come up with our great contest debut. This was our first contest, so we knew that we had to keep it kind of simple; no big projects, not a lot of rules, and as gallery-centric as possible. Nancy was just wild about the Cute Skirt pattern by Favorite Things, and I pointed out that we just got a shipment of their new Hip Skirts and Little Hip Skirts patterns. These patterns, we reasoned, are simple enough for a novice sewer but leave a lot of room for "creative interpretation" and "artistic alteration." Plus, we'd get all sorts of ideas and inspiration for our Spring wardrobes...
Well, after some pre-planning and creative sessions, we had our email and web page ready to go. We were ready and excited! Little did we know, the extra patterns we ordered were nothing against a sea of creatives biting at the chance of a challenge. By the end of the first day we were calling Favorite Things in a panic (Thanks for the help, guys!).
A few weeks and a couple minor bumps in the road later, and we had 52 entries ready for the vote. I can honestly tell you that I am happy that I didn't have to play judge in this case. Even to this day I cannot begin to pick my favorite (or even top 10), they were all so fantastic! All that creative power out there just amazes me. With the power of the vote in our customers' capable hands, the following winners were declared:
1st place - Brown Suede "Ruffled Dream" by Jessica Kathleen
2nd place - Pink "Glitter Nouveau" Skirt by Anna M.
3rd place - Ariel's Skirt By Ariel Lennon
Congratulations to all our winners, and a MASSIVE thanks to everyone who participated. We'll be leaving all the entries up in the gallery so that everyone can "ooh" and "ahh." We'll have another contest in the near future, so stay tuned for more info!
Happy Stitching!
Melanie
Flash forward to this past Summer when we were all sitting around for our first blogger's meeting, and Nancy said, "I think we need to start having contests!" Now armed with a co-conspirator, we set off to come up with our great contest debut. This was our first contest, so we knew that we had to keep it kind of simple; no big projects, not a lot of rules, and as gallery-centric as possible. Nancy was just wild about the Cute Skirt pattern by Favorite Things, and I pointed out that we just got a shipment of their new Hip Skirts and Little Hip Skirts patterns. These patterns, we reasoned, are simple enough for a novice sewer but leave a lot of room for "creative interpretation" and "artistic alteration." Plus, we'd get all sorts of ideas and inspiration for our Spring wardrobes...
Well, after some pre-planning and creative sessions, we had our email and web page ready to go. We were ready and excited! Little did we know, the extra patterns we ordered were nothing against a sea of creatives biting at the chance of a challenge. By the end of the first day we were calling Favorite Things in a panic (Thanks for the help, guys!).
A few weeks and a couple minor bumps in the road later, and we had 52 entries ready for the vote. I can honestly tell you that I am happy that I didn't have to play judge in this case. Even to this day I cannot begin to pick my favorite (or even top 10), they were all so fantastic! All that creative power out there just amazes me. With the power of the vote in our customers' capable hands, the following winners were declared:
1st place - Brown Suede "Ruffled Dream" by Jessica Kathleen
2nd place - Pink "Glitter Nouveau" Skirt by Anna M.
3rd place - Ariel's Skirt By Ariel Lennon
Congratulations to all our winners, and a MASSIVE thanks to everyone who participated. We'll be leaving all the entries up in the gallery so that everyone can "ooh" and "ahh." We'll have another contest in the near future, so stay tuned for more info!
Happy Stitching!
Melanie
